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Distinctive Growth Strategy: Creative, change-oriented culture
Our strategy is to continue to gain market share in the $8 billion custom folding carton market and aggregate the highly fragmented $25 billion commercial print market -- currently served by over 28,000 small printers with less than $2 million in sales and fewer than 20 employees.
MOD-PAC will capture these markets through our unique culture, which embraces production speed and variability. We handle large quantities of small volume orders in very short turn-around times. Customers welcome our responsiveness to their frequent, often changing, print requirements, which reduces their inventory and working capital needs. By addressing a wide variety of their print product needs, we streamline our customers’ supply chain and provide consistency in their brand management.
| Market size and gross margin estimates for On Demand Print | ||||
|---|---|---|---|---|
| Stock | Custom | Market Size | Market | |
| Boxes | 45 - 55% | 10 - 20% | $8B | ~ 80% of market is large run customers |
| Commercial Printing | 50 - 60% | 10 - 20% | $25B | ~ 56% of market sold through distributors |
| Total Market Potential | $33B | |||
In the early 2000's, we invested in technology, print and finishing equipment, software solutions for internet marketing, and the expansion of our sales force to convey our unique operating capabilities to our strategic target markets. In mid 2005, we launched www.PrintLizard.com; an online printing service catering to the printing needs of small businesses and nonprofit organizations. We will capture market share in the large commercial print and paperboard packaging markets by utilizing multiple channels to market.
Our objective is to grow on average 15 – 20% annually over the next five years.
